THE STORY BEHIND TESTED
SELLING
THE
FIVE WHEELERPOINTS
Chapter 1: Don't Sell the Steak -- Sell the Sizzle!
Chapter 2: "Don't Write -- Telegraph!"
Chapter 3: "Say It with Flowers"
Chapter 4: "Don't ask if-- Ask Which!"
Chapter 5:
Watch Your
Bark!
THREE OTHER WHEELER
PRINCIPLES
Chapter 6: Three Little Words That Sold Millions of Square Clothespins
Chapter 7: Two Words That Turned Nickels into Dimes
Chapter 8:
They Sold Brooklyn Bridge Again Last
Week
PERTINENT
EXAMPLES OF WHEELERPOINTS,
RULES, PRINCIPLES AND
FORMULAS
Chapter 9:
Your First Ten Words are More Important Than
Your Next Ten Thousand
Chapter 10: The Farmer's Daughter Moves to town
Chapter 11: The Best-Looking Dotted Line Won't Sign Itself
Chapter 12: How to Take the Temperature of the Prospect
Chapter 13: Sentences That Tell You the Other Person Is Sold
Chapter 14: Tested Sentences That Make the Other Person Say Yes
Chapter 15: Making ‘Em Hit the Sawdust Trail for You
Chapter 16: Don't Sell the Wine -- Sell the Bubbles in the Glass
Chapter 17: Don't Sell the Sardines -- Sell the Somersault
Chapter 18: Five Little Words That Sold Million Gallons of Gasoline
Chapter 19: Don't Use Words That Are Shiny in the Seat
Chapter 20: Avoid Words That Wrinkle the Other Person's Brow
Chapter 21: How to Make Tested Sentences Sell In Door-To-Door Selling
Chapter 22: How to Make Complete Sales Presentations Out Of Tested Sentences
Chapter 23: How to Sell The Man Shopping for His Wife or Sweetheart
Chapter 24: A Lesson in Salesmanship at the Seashore
Chapter 25: The Word Miss Versus the Word Mrs.
Chapter 26: Old Man Johnston Finds Six Words That Sell Pipe Tobacco
Chapter 27: Selling-Sentence Oddities That Have Made People Respond
Chapter 28: A Cigarette Girl Changes an Expression and Increases Her Business
Chapter 29: Eight Little Words That Foiled Souvenir Hunters
Chapter 30: Tested Ways to Hire -- Or Be Hired
Chapter 31: The Cigar-Store Indian Never Made a Sale
Chapter 32:
Summary of the Five
Wheelerpoints